Perbadanan PR1MA Malaysia (PR1MA) has reduced prices by as much as a quarter under the current Home Ownership Campaign, with many of the houses sold below launching price and even lower than market price.
“It will help the bottom 40 and middle 40 groups to overcome affordability issues,” said its chairman Tan Sri Eddy Chen Lok Loi.
He said this after his welcoming speech at the Napic report overview 2019 cum big data analytics conference yesterday.
The event was organised by Rehda Institute. Chen is also Rehda trustee and patron.
The move to reduce prices will also help to reduce the country’s unsold residential units of up to RM19.86bil.
Chen said the housing agency has bookings valued at RM2.3bil, with a volume of close to 10,000 units under the current ownership campaign which ends on June 30.
