- Envisaged to being the leading voice in advocacy and governance of the real estate and housing industry in Selangor.
- To be the leading representative to create value and safeguard the interest of its members as the most credible and authoritative source of information and solutions in property development industry in Selangor.
- To actively engage and cooperate with our stakeholders and our members to raise professionalism, social responsibility and efficiency in the delivery of real estate.
- To uphold the interests of our REHDA Selangor members.
- To engage our members regularly by providing them discussion forums, trainings and frequent update of information relevant to our industry.