WHILE statistics show a large segment of property buyers rely on the Internet and digital marketing, they will eventually seek advice from trusted real estate agents or real estate negotiators (RENs).
“Real estate transaction is a big-ticket item, so the buyer is very careful. It is necessary to keep this conventional way as the human touch is still very important, which is why all real estate agents and RENs need to be ethical and not interrupt the trust bridge between buyers and agents,” said Malaysian Institute of Estate Agents (MIEA) president Eric Lim (pic).
